Jellycat soft toys are stocked at various toy and baby stores around the country. Explore all the quirky cuteness from the creators of the softest toys you have ever hugged, cuddled and adored. Jellycat was established in London in 1999 and launches many new soft toy designs every January and July. Irresistibly cuddly, sophisticatedly silly, hilariously humorous, a perfect gift for all ages!